SEO Content Audits: Deadweights / Content Pruning

Traffic increasing by REMOVING content?
Sounds like a bad episode Twilight Zone, but it’s not.
Removing the deadweight / zombie pages / low-value pages from your site can result in some great improvements to your site.
Combine this with better Internal Linking (https://www.youtube.com/playlist?list=PLWbHzA_1yGnOnssmVcq7AunFqzd7KchPV) and a solid Topic Clustering Strategy (https://youtube.com/playlist?list=PLWbHzA_1yGnMqxGqGcy2-wk51Xf4k0hWM) & you have the makings of a powerful overhaul of your site.

What you’ll learn from this playlist:

  • 📉 Traffic Gains from Cutting Content → Ahrefs walks through how removing content can actually increase organic traffic.
  • 🧹 Pruning with Purpose → Nathan Gotch shows how video production companies (and any niche) can use audits to sharpen relevance and rankings.
  • 🔪 Surgical Content Removal → Aleyda Solis gets tactical on how and when to prune without losing SEO equity.
  • 🛠️ Beginner to Pro Pruning → Lockedown SEO gives a practical primer for getting started with your first content trimming pass.
  • 📜 Google’s Quality Guidelines Lens → Marie Haynes breaks down how Google’s raters think about content — and why that should shape what stays and what goes.

This is not about deleting randomly.
It’s about auditing, analyzing, and strategically refining your content to make your site leaner, more focused, and far more powerful in search.

Ideal for:

  • SEOs battling declining traffic despite adding more content.
  • Website owners managing aging, bloated content libraries.
  • Marketers seeking a clear roadmap for what to keep, improve, or kill.

Stop hoarding. Start ranking smarter.
👉 Watch the playlist and learn how cutting content can fuel your SEO growth.

And as always, if you want to Up Your SEO Game, watch my playlists (I curate them with care ) and drop by my Community Tab with any questions: https://www.youtube.com/channel/UCiRRiuFWNmcr7i_hYByEIow/discussion

Here’s a bonus video, a short version of a presentation I saw Aja Frost give at HubSpot’s Inbound conference a few years back that really solidified how I thought about auditing content: