With a well planned out Topic Clustering strategy, my team and I helped SpoonfulofComfort.com to triple digit YoY organic traffic increases, and just as much in revenue.

At the Inbound 2019 conference #AjaFrost shared how Topic Clustering helped HubSpot’s monthly organic blog traffic by 3.2 million in just a year (watch a similar talk here: https://www.ajafrost.com/speaking).

It was during her workshop & through learning her methodical process that the lightbulb went on for me. Prior to this, I was struggling to conceptualize how we’d put the age old concept of Content Soloing to work for our clients.

I had gleaned all I could from Bruce Clay’s SEO for Dummies & page rank sculpting as Dan Theis & Leslie Rohde detailed out way back when was still floating around in my head.

Bottom Line: If you want to be an authority on a given subject, stop cannibalizing’s your own rankings and be methodical about how your approach the topics you speak about on your site.

And as always, if you want to Up Your SEO Game, watch my playlists (I curate them with care) and drop by my Community Tab with any questions: https://www.youtube.com/channel/UCiRR